Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it's all here, under one roof. ad:tech... the business of modern marketing.
Look for details on the 2008 show in late summer.
Exhibit Hall:
Monday, November 3
Tuesday, November 4
Conference: Tuesday, November 4
Wednesday, November 5
Thursday, November 6
ad:tech New York 2007 was an exceptional event with 10,276 marketers, advertisers, publishers and vendors coming together to learn, form new partnerships and debate on marketing techniques, technologies and best practices. Following are details on the show.
The New Media Universe: Forging a Model of Interdependence
Nick Brien will talk about the opportunities and challenges within the rapidly evolving new media universe and how, as an industry, we must focus on forging new models of media and communications interdependence. Nick Brien, Worldwide CEO, Universal McCann
The Art of Conversation: Stuart Elliott of The New York Times interviews leading industry mavens about how today's brands are tackling new technology and platforms to engage consumers in new and meaningful ways.
Susan Whiting
Executive VP, The Nielsen Company,
Chairman, Nielsen Media Research
The State of the Industry (Presented by the IAB): Hear from market pundits, big brands and the vociferous darlings of our world about the state of the industry and where the digital marketing industry is headed.
The Disruptors: Discover the faces and names and the technologies poised to turn the status quo on its ear as BusinessWeek columnist Jon Fine brings together a panel of experts to discuss the new disruptors and what they mean for business.
Take advantage of this opportunity to hear from top level executives at the companies that are leading the industry.
THREE CONFERENCE TRACKS:
Media and Branding: Discover resources to target, extend and measure your brand.
Emerging Platforms: Explore the potential of incorporating new technologies into your marketing efforts.
Performance Marketing and Consumer Behavior: Define and gauge your success through consumer trends and habits.
PLUS:
Tuesday Power Panels: A remarkable list of speakers, not often gathered in one place. Hear what they have to say about today‘s TV viewing habits, how to navigate media and entertainment‘s multi-platform world and the Internet economy here and abroad.
ad:tech Exchange Series: Where Do We Go From Here? A unique "lecture hall meets workshop" experience with increased interaction with instructors and fellow attendees.
Do all your planning face-to-face at ad:tech. Get in front of more than 350 interactive marketing companies, exhibiting on 3 floors! Expo Only passes include access to 4 keynote presentations and many of the special events.
